How many times have you heard a fat loss expert say, “You have to find your powerful why” when setting your fat loss goals? This is a great question and great advice to follow through with if you want to keep your motivation high and follow through with achieving the body and health that you deserve. But, is finding your powerful reason why you MUST achieve your fat loss goal enough to help you push through the challenges and temptations that you face along the way?

I don’t think it is. A part of why I don’t think it’s enough is because you simply do not take it seriously. Like goal setting, you give it a half-assed effort. You don’t invest enough emotion into it.

The biggest reason why I don’t think that having a ‘powerful why’ is enough, is that you don’t visualize it actually happening and you don’t replay that vision in your head nearly as often as you should.

If you’re a parent I’m sure that you share a common ‘powerful why’ as Angie and I. We want to be the best parents that we can be. We want to have the energy to keep up with them and participate in fun activities with them. We want to be around to see our kids grow up. We want to see them get married. We want to be around to see their children.

Here’s a video that Angie and I created a little while ago that reveals our powerful reasons why and how we define fitness success…

Let’s say that you tell me one of your powerful reasons why you MUST achieve a lean and healthy body is because you want to be around to walk your daughter down the aisle at her wedding.

That’s a very powerful reason why you should do everything that you possibly can to achieve your fat loss goals. But I can’t tell you how many times I’ve heard that exact statement and the very next day I see that person scarfing back a bunch of greasy fast food burgers and trans fat soaked fries, while gulping down a super-sized soft drink.

What does that say about how much you really want to be around to walk your daughter down the aisle at her wedding?

In that moment, the burger and fries are more important than your daughter. How can it be that satisfying your taste buds temporarily is of greater value than one of the greatest moments that any parent can experience?

You see… right there is where simply stating your powerful why is not enough.

You need to play out that vision and start off with the negative. If you continue to place more value on overindulging in unhealthy food choices and less value on the things that really matter most in life and as a result you decease prematurely, what would your daughter’s wedding be like?

Picture the tears on her face wishing that you were there to walk her down the aisle. Picture the conversations around the tables at the reception and how many people sympathetically state, “It sure would have been nice if the bride’s parent was still alive to see this.”

The choices that you make not only effect your life… they effect the lives of those whom you love and many other people around you.

Now let’s turn this into something positive. You have set your goals. You have an action plan to follow. You’re committed to your home workouts. You’re committed to a healthy nutrition plan. You’ve aligned yourself with a great support group. You’ve committed to building an Unstoppable Mindset. And you’ve written out your powerful reasons why you are willing to do whatever it takes to follow through and achieve the body and life that you deserve.

Let’s take the next step and visualize the outcome and how these actions will impact your daughter’s wedding day…

Picture yourself dressed to the nines looking the best that you’ve ever looked in your life. Picture the look on your daughters face as she looks into your eyes with great admiration and respect. Picture her telling you how grateful she is that you were so actively involved in her life. Picture the wedding speeches and the wonderful stories about fun active vacations that you’ve had together and how she looks up to you as a role model. Picture the wedding guests commenting about how great your daughter looks and great you look. You’re a beautiful family and your daughter’s wedding album is going to be filled with gorgeous pictures. Picture yourself reflecting on this very moment and all those times when you were tempted by unhealthy foods and rather than give into those temptations you chose to place a much greater value on this cherished memory that you will have with your daughter. Picture just how proud you are of yourself for making the choice to become the best you that you can be.

Do you see how great the impact that this practice of visualizing your powerful why in action can have?

It’s not enough to simply state it. You must experience it before it actually happens. As I first learned from my friend Tom Venuto, “You live the outcome in advance.” I love that!

Go through that vision frequently. Each time that you visualize the outcome of achieving your goal I want you to add more emotion, more color, more clarity.

This is meant to be a fun practice. You want to achieve your fat loss goals for a reason. You’re going to experience a great deal of happiness and sense of accomplishment. Focus on that! Focus on the joy of this journey and how it will impact the people whom you love the most. You don’t just deserve a lean and healthy body. The people that you love deserve to have you living in a lean and healthy body too.

Next time that you are about to overindulge at an unplanned time, quickly replay that powerful why vision in your head. Overindulging is not worth it when you are sacrificing so much. Being strong of mind is a skill that will pay huge dividends and reward you for a lifetime.

To achieving your limitless potential,

Scott Tousignant

PS If you’re looking for a big boost in motivation and would like to discover the best strategies for developing an Unstoppable Mindset, you’ll be happy to know that the Fat Loss Quickie home workout program includes incredibly powerful audios and videos to set your mind on the path to long-term success.